Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chen, Charlie C."
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Markenartikel
Mode
Online retailing
brand personality
Consumer behaviour
8
Konsumentenverhalten
8
Advertising effects
5
Brand management
5
Markenführung
5
Werbewirkung
5
Brand image
4
Markenimage
4
Advertising
3
Brand
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Cognition
2
Einzelhandel
2
Emotion
2
Kognition
2
Retail trade
2
brand placement
2
emotions
2
involvement
2
need for cognition
2
shopping intention
2
Apple Computer Inc.
1
Atmospherics
1
Brand extension
1
Brand placement
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Harley-Davidson, Inc.
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Language
All
English
4
Author
All
Chen, Charlie C.
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
11
Kim, Kyung Hoon
5
Aiello, Gaetano
3
Bernritter, Stefan F.
3
Chun, Eunha
3
Ghaffar, Abdul
3
Islam, Tahir
3
Smit, Edith G.
3
Vescovi, Tiziano
3
Chae, Heeju
2
Checchinato, Francesca
2
Dens, Nathalie
2
Disegna, Marta
2
Kim, Sang Jin
2
Kincl, Tomas
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Mattila, Pekka
2
Sheikh, Altaf Ahmed
2
Song, Sangah
2
Alikhani, Ali
1
Alén, Elisa
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Avramova, Yana R.
1
Bae, Joonheui
1
Bang, Hae-kyong
1
Barnes, Brianna
1
Barry, Ben
1
Belk, Russell W.
1
Bergkvist, Lars
1
Bhandari, Manu
1
Bidmon, Sonja
1
Bolton, Ruth N.
1
Bordeau, Julie
1
Boyle, Peter J.
1
Bridges, Eileen
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
11
Cogent business & management
6
Journal of promotion management : innovations in planning and applied research
5
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of retailing
3
ERIM report series research in management
2
International journal of hospitality management
2
Journal of electronic commerce research : JECR
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
The service industries journal
2
Cutting edge international research
1
Die Betriebswirtschaft, DBW-Depot
1
E-business : state of the art of ICT based challenges and solutions
1
Handbook of strategic e-business management
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Loureiro, Sandra Maria Correia
;
Koo, Dong-mo
;
Ribeiro, Lara
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 435-459
Persistent link: https://www.econbiz.de/10010408597
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
