//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 28 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Relationship marketing
Retail trade
Werbewirkung
Consumer behaviour
6
Advertising effects
5
Brand management
5
Brand image
4
Markenimage
4
Advertising
3
Brand
3
Markenartikel
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Cognition
2
Kognition
2
brand placement
2
need for cognition
2
Apple Computer Inc.
1
Brand extension
1
Brand placement
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
Gender
1
Gender studies
1
Geschlecht
1
Geschlechterforschung
1
Harley-Davidson, Inc.
1
International market entry
1
International marketing
1
Internationaler Markteintritt
1
Internationales Marketing
1
KOF
1
Markentransfer
1
Multinationales Unternehmen
1
Nike <Firma>
1
Product quality
1
Produktqualität
1
Social group
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Article in journal
7
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
Author
All
Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Dens, Nathalie
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Ko, Eunju
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Sung, Yongjun
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
King, Karen Whitehill
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Phillips, Barbara J.
2
Prendergast, Gerard P.
2
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
47
Journal of retailing and consumer services
22
Legends in consumer behavior
11
Journal of promotion management : JPM
10
The international review of retail, distribution and consumer research
10
Journal of fashion marketing and management
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
9
Marketing intelligence & planning
8
The journal of brand management : an international journal
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of international consumer marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
Journal of marketing communications
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of organizational behavior management
6
Research in consumer behavior
6
International journal of consumer studies
5
International journal of retail & distribution management
5
International marketing review
5
Journal of business ethics : JOBE
5
Journal of retailing
5
The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of Islamic marketing : JIMA
4
Journal of consumer behaviour : an international research review
4
Journal of electronic commerce research : JECR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Australasian marketing journal
3
Direct marketing : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
Journal of Islamic marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
4
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
6
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
7
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->