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Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee; Kim, Donghoon; Lee, Seung-yon - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.; Leong, Susanna H. S.; Lwin, May O. - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
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Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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The effect of product placement in computer games on brand attitude and recall
Mackay, Thomas; Ewing, Michael; Newton, Fiona; … - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 423-438
Persistent link: https://www.econbiz.de/10003874750
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Product placements in movies and on Broadway : a field study
Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
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The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
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Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10009510675