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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Comparison"
~subject:"Kulturelle Identität"
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Comparison
Kulturelle Identität
USA
53
United States
53
Advertising
23
Werbung
23
Advertising effects
19
Werbewirkung
19
Vergleich
14
Consumer behaviour
13
Konsumentenverhalten
13
Advertising planning
9
Werbeplanung
9
Product Placement
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Product placement
6
Brand
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International marketing
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Internationales Marketing
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Markenartikel
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Print advertising
4
Printwerbung
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South Korea
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Südkorea
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Arzneimittel
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Brand management
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Cultural identity
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Deutschland
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Fernsehwerbung
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Japan
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Markenführung
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Pharmaceuticals
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Psychology of advertising
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Television advertising
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Werbepsychologie
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Werbewirtschaft
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16
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Mueller, Barbara
2
Sung, Yongjun
2
Andras, Trina Larsen
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Broyles, Sheri J.
1
Bu, Kyunghee
1
Chang, Chingching
1
Choi, Sejung Marina
1
Chu, Shu-Chuan
1
Costley, Carolyn
1
DeLorme, Denise E.
1
Diehl, Sandra
1
Drumwright, Minette E.
1
Gistri, Giacomo
1
Grow, Jean
1
Huh, Jisu
1
Kamal, Sara
1
Kim, Dong Hoo
1
Kim, Donghoon
1
Kim, Yeonshin
1
Koslow, Scott
1
Kwak, Hyokjin
1
Laroche, Michel
1
Lee, Seung-yon
1
Lee, Teajun David
1
Li, Cong
1
Li, Hairong
1
Nepomuceno, Marcelo Vinhal
1
Okazaki, Shintaro
1
Pillai, Deepa
1
Reid, Leonard N.
1
Richard, Marie-Odile
1
Roca, David
1
Sabour, Nadia I.
1
Soruco, Gonzalo
1
Terlutter, Ralf
1
Till, Brian
1
Tsai, Wan-hsiu Sunny
1
Wilson, Rick T.
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International journal of advertising : the quarterly review of marketing communications
Working paper / National Bureau of Economic Research, Inc.
312
NBER working paper series
139
Discussion paper series / IZA
103
Discussion paper / Centre for Economic Policy Research
95
NBER Working Paper
70
Journal of business ethics : JOBE
41
The American economic review
33
Working paper
33
IZA Discussion Paper
29
CESifo working papers
27
LIS working paper series
26
Journal of international consumer marketing
24
SpringerLink / Bücher
24
Discussion paper
22
Trade between the United States and China, the successor states to the former Soviet Union, ant other title IV countries : quarterly report to the Congress and the Trade Policy Committee
19
USITC publication / US International Trade Commission
19
Wirtschaftsrecht und Wirtschaftspolitik
19
International productivity monitor
17
Ifo-Schnelldienst
16
International business and economics research journal
16
Journal of labor economics
16
Vierteljahrshefte zur Wirtschaftsforschung
16
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
15
Canadian public policy : a journal for the discussion of social and economic policy in Canada
15
Discussion papers / Deutsches Institut für Wirtschaftsforschung
14
Faculty & research / Insead : working paper series
13
Journal of accounting and public policy
13
Journal of business research : JBR
13
ZEW discussion papers
13
Applied economics
12
Monthly labor review : MLR
12
The journal of economic perspectives : EP ; a journal of the American Economic Association
12
Working paper / Centre for Business Research, University of Cambridge
12
Economic policy : a European forum
11
Health affairs : at the intersection of health, health care, and policy
11
International journal of selection and assessment
11
RIETI discussion paper series
11
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
11
American economic journal : a journal of the American Economic Association
10
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ECONIS (ZBW)
16
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1
Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee
;
Kim, Donghoon
;
Lee, Seung-yon
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
Saved in:
2
Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
Saved in:
3
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
4
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
5
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
6
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
7
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
8
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Saved in:
9
Perceived "hispanicness" versus "americanness" : a study of brand ethnicity with Hispanic consumers
Li, Cong
;
Tsai, Wan-hsiu Sunny
;
Soruco, Gonzalo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10009789455
Saved in:
10
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
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