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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
109
Discussion paper series / IZA
79
The Jewish journal of sociology
69
Journal of international consumer marketing
58
IZA Discussion Paper
44
International business review : the official journal of the European International Business Academy
44
Discussion paper / Centre for Economic Policy Research
41
International marketing review
40
Journal of international marketing
40
International journal of cross cultural management : CCM
38
NBER working paper series
38
Jewish education
37
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Working paper / National Bureau of Economic Research, Inc.
35
Journal of business ethics : JOBE
34
The international journal of human resource management
33
CESifo working papers
32
NBER Working Paper
32
Journal of global marketing
31
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Cross cultural management : an international journal
27
Journal of international management
24
International journal of cross cultural management
23
Working paper
23
Cross cultural & strategic management
21
International journal of business and globalisation : IJBG
21
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
European journal of international management : EJIM
18
SpringerLink / Bücher
18
Commentary
17
Journal of travel and tourism marketing
17
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Discussion papers / CEPR
16
Journal of career development
16
Journal of promotion management : JPM
16
Schriftenreihe wissenschaftlicher Abhandlungen des Leo-Baeck-Instituts
16
Journal of economic behavior & organization : JEBO
15
International journal of hospitality management
14
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1
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
4
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
5
Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena
;
Angulo-Ruiz, Fernando
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
Saved in:
6
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
7
The Hofstede model : applications to global branding and advertising strategy and research
Mooij, Marieke K. de
;
Hofstede, Geert
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10003944659
Saved in:
8
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
9
Impacts of advertisements that are unfriendly to women and men
Van Hellemont, Corine
;
Bulck, Hilde van den
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 623-656
Persistent link: https://www.econbiz.de/10009581777
Saved in:
10
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
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