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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Brand image
47
Markenimage
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
30
Werbewirkung
30
Brand management
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brand attitude
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Dens, Nathalie
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Pelsmacker, Patrick de
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Avramova, Yana R.
2
Bernritter, Stefan F.
2
Choi, Yung Kyun
2
Knoll, Johannes
2
Ko, Eunju
2
Matthes, Jörg
2
Smit, Edith G.
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Song, Ji Hee
2
Agante, Loise
1
Baek, Tae Hyun
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Bondesson, Niklas
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Cauberghe, Verolien
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Chang, Hua
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Chen, Ming-Yi
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Chiu, Ching-I
1
Choi, Jiwon
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Choi, Sejung Marina
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Chun, Kwang Yeun
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Cobbs, Joe
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Das, Enny
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Davis, John A.
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Do, Hyunji
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Eelen, Jiska
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
487
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
244
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
101
Journal of travel and tourism marketing
98
SpringerLink / Bücher
94
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal "Region: Economics and Sociology"
70
Journal of strategic marketing
69
TERRA ECONOMICUS
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of global marketing
63
Journal of marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Бизнес Информ
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
50
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Проблемы современной экономики
47
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ECONIS (ZBW)
47
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1
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
2
Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei
;
Kim, Kyung Hoon
;
Choi, Yung Kyun
;
Kim, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
Saved in:
3
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
4
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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5
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
6
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
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7
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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8
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
9
Go green : how to influence the perceived effectiveness of a green product?
Chen, Ming-Yi
;
Chiu, Ching-I
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 622-641
Persistent link: https://www.econbiz.de/10011585278
Saved in:
10
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
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