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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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ROI of AI : Effectiveness and...
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Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
90
Konsumentenverhalten
90
Internet marketing
38
Online-Marketing
38
Brand image
31
Markenimage
31
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
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Gender
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Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
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Psychology of advertising
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Target group
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Zielgruppe
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Fernsehwerbung
17
Television advertising
17
Sponsoring
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Sponsorship
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Brand
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Cognition
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Kognition
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Markenartikel
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Social Web
13
Social web
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Advertising planning
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12
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Pelsmacker, Patrick de
9
Dens, Nathalie
7
Eisend, Martin
6
Reijmersdal, Eva A. van
6
Smit, Edith G.
6
Chang, Chun-tuan
5
Rozendaal, Esther
5
Taylor, Charles Raymond
5
Bergkvist, Lars
4
Buijzen, Moniek
4
Diehl, Sandra
4
Geuens, Maggie
4
Matthes, Jörg
4
Mueller, Barbara
4
Till, Brian
4
Bernritter, Stefan F.
3
Chang, Chingching
3
Chang, Chun-Tuan
3
Choi, Hojoon
3
Grau, Stacy Landreth
3
Knoll, Johannes
3
Ko, Eunju
3
Lee, Yu-kang
3
Naderer, Brigitte
3
Neijens, Peter C.
3
Noort, Guda van
3
Russell, Cristel Antonia
3
Uribe, Rodrigo
3
Voorveld, Hilde
3
Wilson, Rick T.
3
Yoon, Hye Jin
3
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Cauberghe, Verolien
2
Chang, Hua
2
Charry, Karine M.
2
Cheong, Yunjae
2
Dahlén, Micael
2
Fransen, Marieke L.
2
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Advertising Effectiveness Research Forum <1998>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Published in...
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International journal of advertising : the quarterly review of marketing communications
NBER working paper series
368
Working paper / National Bureau of Economic Research, Inc.
346
NBER Working Paper
312
Journal of business research : JBR
288
Journal of advertising research
278
Econometrics
250
Journal of advertising : official publication of the American Academy of Advertising
238
MPRA Paper
234
Economics Bulletin
205
International journal of advertising : the review of marketing communications
199
Journal of marketing communications
192
Discussion paper series / IZA
187
OECD Environment Statistics
141
Psychology & marketing
141
SpringerLink / Bücher
138
IZA Discussion Paper
130
Insurance / Mathematics & economics
126
Policy research working paper : WPS
119
Journal of promotion management : JPM
117
Journal of retailing and consumer services
112
IZA Discussion Papers
111
Working paper
103
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
World Bank E-Library Archive
89
Discussion paper / Centre for Economic Policy Research
86
European journal of marketing : EJM
86
European journal of operational research : EJOR
86
Working paper / Oxford Poverty & Human Development Initiative
86
CESifo working papers
84
World Bank Policy Research Working Paper
84
Journal of promotion management : innovations in planning and applied research
82
Economics letters
81
Journal of marketing research : JMR
79
Journal of economic inequality
78
Working paper series
78
Applied economics
73
Discussion paper / Tinbergen Institute
72
International journal of internet marketing and advertising : IJIMA
71
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
217
USB Cologne (EcoSocSci)
1
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1
How to measure persuasion knowledge
Ham, Chang-Dae
;
Nelson, Michelle R.
;
Dasgupta, Susmita
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 17-53
Persistent link: https://www.econbiz.de/10011298748
Saved in:
2
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
3
Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 607-621
Persistent link: https://www.econbiz.de/10003887888
Saved in:
4
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
5
Is sexy better than funny? : disentangling the persuasive effects of pleasure and arousal across sex and humour appeals
Das, Enny
;
Galekh, Maryna
;
Vonkeman, Charlotte
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011546490
Saved in:
6
Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements : a global versus local processing explanation
Sar, Sela
;
Anghelcev, George
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 421-446
Persistent link: https://www.econbiz.de/10011546518
Saved in:
7
Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.
;
Gulas, Charles S.
;
Weinberger, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
Saved in:
8
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
9
Effects of underdog (vs. top dog) positioning advertising
Jun, Sunkyu
;
Sung, Jungyeon
;
Gentry, James W.
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 495-514
Persistent link: https://www.econbiz.de/10011546559
Saved in:
10
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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