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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
5
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
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International marketing review
2
Journal of Consumer Affairs
2
Journal of advertising
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Psychology & marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Digital advertising : theory and research
1
European journal of marketing
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Health marketing quarterly
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International Marketing Review
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Journal of Media Economics
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Journal of marketing management : MM
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Psychology & Marketing
1
The evolution of integrated marketing communications : the customer-driven marketplace
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The journal of media economics
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Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
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2
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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3
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
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4
Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
Saved in:
5
An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle
;
Schultz, Don
;
Patti, Charles
;
Kim, Ilchul
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 511-548
Persistent link: https://www.econbiz.de/10008112557
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