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Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression : the mediating role of perceived prevalence of depression
Jin, Hyun Seung - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 350-365
Persistent link: https://www.econbiz.de/10011342923
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Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin; Shim, Sung Wook; Jin, Hyun Seung; Khang, … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
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Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don E. - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
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Maintenance person or architect? The role of academic advertising research in building better understanding
Kerr, Gayle; Schultz, Don - In: International journal of advertising : the quarterly … 29 (2010) 4, pp. 547-569
Persistent link: https://www.econbiz.de/10008708341
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An inside-out approach to integrated marketing communication: An international analysis
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul - In: International journal of advertising : the quarterly … 27 (2008) 4, pp. 511-548
Persistent link: https://www.econbiz.de/10008112557