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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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International journal of advertising : the review of marketing communications
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Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
2
When are personalized promotions effective? : the role of consumer control
Kim, Hye Young
;
Song, Ji Hee
;
Lee, Jong-Ho
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 628-647
Persistent link: https://www.econbiz.de/10012200304
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