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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
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Taylor, Charles Raymond
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International journal of advertising : the review of marketing communications
The Canadian journal of economics
897
Canadian public policy : a journal for the discussion of social and economic policy in Canada
664
Canadian journal of agricultural economics : CJAE
661
The Canadian journal of economics and political science : the journal of the Canadian Political Science Association
487
L' Actualité économique : revue trimest.
418
NBER working paper series
394
Canadian tax journal
390
Working paper / National Bureau of Economic Research, Inc.
367
Cat.
354
NBER Working Paper
341
Canadian public administration : analyzing national, provincial, territorial, municipal, aboriginal and international governance practice in a changing world
307
Research paper series / Analytical Studies, Statistics Canada
274
Applied economics
246
Journal of advertising research
237
Discussion paper series / IZA
211
Discussion paper
210
Journal of business research : JBR
194
Staff working paper / Bank of Canada
192
International journal of advertising : the quarterly review of marketing communications
182
Canadian farm economics
175
Working paper / Bank of Canada
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Research paper / Statistics Canada
162
American journal of agricultural economics
158
Journal of marketing communications
147
IZA Discussion Paper
146
The Canadian banker : journal of the Canadian Bankers' Association
138
The review of economics and statistics
137
Discussion paper / University of British Columbia, Department of Economics
130
Bank of Canada review
125
Business quarterly
125
Analytical Studies Branch research paper series / Statistics Canada : research paper
124
Working paper series
121
Current issue review / Library of Parliament, Research Branch
113
Fraser research bulletin
111
Canadian journal of political science : CJPS
110
Staff discussion paper
110
Canadian review of sociology and anthropology : CRSA
109
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ECONIS (ZBW)
208
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1
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
2
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
3
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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4
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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5
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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7
Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun
;
Youn, Seounmi
;
Yoon, Doyle
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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8
Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer
;
Huhmann, Bruce A.
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10012200233
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9
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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10
Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne
;
Kloß, Andrea
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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