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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
157
Werbewirkung
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Consumer behaviour
120
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120
Internet marketing
79
Online-Marketing
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Taylor, Charles Raymond
9
Yoon, Sukki
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Cho, Chang-Hoan
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Choi, Yung Kyun
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Eisend, Martin
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Hayes, Jameson L.
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Kim, Kacy K.
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Song, Ji Hee
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Bang, Hye Jin
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Holiday, Steven
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Hudders, Liselot
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Ko, Eunju
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Lee, Jong-Ho
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Lou, Chen
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Matthes, Jörg
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Naderer, Brigitte
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Poels, Karolien
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Septianto, Felix
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Teng, Lefa
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Wojdynski, Bartosz W.
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Wu, Linwan
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Youn, Seounmi
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Beckert, Johannes
2
Boerman, Sophie C.
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Boutsouki, Christina
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De Jans, Steffi
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Dens, Nathalie
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Diehl, Sandra
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Dodoo, Naa Amponsah
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Gan, Chen
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Hatzithomas, Leonidas
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Huh, Jisu
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Ivanov, Lachezar
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Janssen, Loes
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International journal of advertising : the review of marketing communications
International journal of forecasting
1,613
Journal of forecasting
891
NBER working paper series
517
Applied economics
467
European journal of operational research : EJOR
464
NBER Working Paper
457
Energy economics
440
Working paper / National Bureau of Economic Research, Inc.
429
Technological forecasting & social change : an international journal
363
Working paper
335
Applied economics letters
323
Finance research letters
322
Economics letters
313
Journal of econometrics
305
Discussion paper / Centre for Economic Policy Research
302
Economic modelling
278
Management science : journal of the Institute for Operations Research and the Management Sciences
277
International journal of production economics
272
Journal of business research : JBR
260
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
253
Discussion paper / Tinbergen Institute
246
International review of financial analysis
244
Journal of advertising research
237
Journal of banking & finance
234
CESifo working papers
224
Tourism economics : the business and finance of tourism and recreation
217
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
194
International journal of production research
194
Journal of empirical finance
188
International journal of advertising : the quarterly review of marketing communications
182
Working paper series / European Central Bank
178
ECB Working Paper
175
Journal of applied econometrics
174
Journal of advertising : official publication of the American Academy of Advertising
171
Computational economics
170
Journal of advertising
169
International review of economics & finance : IREF
159
IMF working papers
153
The North American journal of economics and finance : a journal of financial economics studies
153
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ECONIS (ZBW)
208
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1
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
2
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
3
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
4
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
5
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
7
Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun
;
Youn, Seounmi
;
Yoon, Doyle
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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8
Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer
;
Huhmann, Bruce A.
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10012200233
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9
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
10
Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne
;
Kloß, Andrea
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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