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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
177
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Journal of management information systems : JMIS
125
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Springer eBook Collection
92
Business horizons
90
Psychology & marketing
86
International journal of business information systems : IJBIS
84
Journal of marketing communications
84
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
70
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of advertising research
57
Corporate communications : an international journal
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
86
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1
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
2
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
3
Fake news : when the dark side of persuasion takes over
Nyilasy, Greg
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 336-342
Persistent link: https://www.econbiz.de/10012200250
Saved in:
4
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
5
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
6
Newsfeed native advertising on Facebook : young millennials' knowledge, pet peeves, reactance and ad avoidance
Youn, Seounmi
;
Kim, Seunghyun
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 651-683
Persistent link: https://www.econbiz.de/10012200311
Saved in:
7
The characteristics and business impact of children's electronic word of mouth in marketing communications
Bao, Tong
;
Chang, Tung-lung Steven
;
Kim, Alex Jiyoung
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 731-759
Persistent link: https://www.econbiz.de/10012200315
Saved in:
8
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
9
Introduction to the special issue: new trends in digital and social media advertising
Cho, Chang-Hoan
;
Park, Jin Seong
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 821-823
Persistent link: https://www.econbiz.de/10012200329
Saved in:
10
Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng
;
Choi, Soyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 824-844
Persistent link: https://www.econbiz.de/10012200331
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