Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Year of publication: |
2019
|
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Authors: | Fox, Alexa K. ; Nakhata, Chinintorn ; Deitz, George D. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 3, p. 450-470
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Subject: | attention | company-generated content | consumer-generated content | eye tracking | figurative language | Visual social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Content Management | Content management | Visuelle Wahrnehmung | Visual perception |
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