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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
157
Werbewirkung
157
Consumer behaviour
120
Konsumentenverhalten
120
Internet marketing
79
Online-Marketing
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Social web
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Brand management
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advertising
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Markenimage
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social media
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Psychology of advertising
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Taylor, Charles Raymond
9
Yoon, Sukki
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Eisend, Martin
5
Hayes, Jameson L.
4
Kim, Kacy K.
4
Song, Ji Hee
4
Yoon, Hye Jin
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Holiday, Steven
3
Hudders, Liselot
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Poels, Karolien
3
Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Youn, Seounmi
3
Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
De Jans, Steffi
2
Dens, Nathalie
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Gan, Chen
2
Hatzithomas, Leonidas
2
Huh, Jisu
2
Ivanov, Lachezar
2
Janssen, Loes
2
Jun, Jong Woo
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International journal of advertising : the review of marketing communications
Journal of advertising research
234
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
169
Journal of business research : JBR
167
Journal of marketing communications
144
Zentralblatt für Bibliothekswesen
95
DBI-Materialien
84
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Zeitschrift für Bibliothekswesen und Bibliographie : vereinigt mit Zentralblatt für Bibliothekswesen ; ZfBB ; Organ des wissenschaftlichen Bibliothekswesens
80
Libri : international journal of libraries and information studies
76
European journal of operational research : EJOR
75
Journal of marketing
72
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
NBER working paper series
60
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
The library quarterly : information, community, policy
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
47
Journal of current issues and research in advertising
45
Working paper / National Bureau of Economic Research, Inc.
43
Bericht über die ... Tagung / Arbeitsgemeinschaft d. Spezialbibliotheken, (ASpB)
42
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Library trends
41
Unesco bulletin for libraries
41
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ECONIS (ZBW)
208
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1
Taylor's theorem part II, advice for socially responsible advertisers : do not alienate target consumers! : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012200187
Saved in:
2
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
3
Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
Saved in:
4
An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
Saved in:
5
Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market
Lee, Yoon-Joo
;
Haley, Eric John
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 116-138
Persistent link: https://www.econbiz.de/10012200209
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6
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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7
Consumers' responses to native vs. banner advertising : moderation of persuasion knowledge on interaction effects of ad type and placement type
Kim, Seunghyun
;
Youn, Seounmi
;
Yoon, Doyle
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 207-236
Persistent link: https://www.econbiz.de/10012200228
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8
Measures of aesthetic dimensions and reactions in advertising
Zarzosa, Jennifer
;
Huhmann, Bruce A.
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10012200233
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9
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
10
Personalized charity advertising : can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?
Bartsch, Anne
;
Kloß, Andrea
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 345-363
Persistent link: https://www.econbiz.de/10012200258
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