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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
560
SpringerLink / Bücher
280
Journal of business ethics : JOBE
263
Technological forecasting & social change : an international journal
247
Journal of retailing and consumer services
232
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Information systems research : ISR
154
International journal of internet marketing and advertising : IJIMA
145
International journal of hospitality management
142
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of management information systems : JMIS
129
Springer eBook Collection
125
Tourism management : research, policies, practice
121
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
108
Cogent business & management
105
Business horizons
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Academy of Management journal : AMJ
88
Journal of marketing communications
88
International journal of business information systems : IJBIS
87
Psychology & marketing
86
Journal of business and psychology
85
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
82
Journal of managerial psychology
81
Management information systems : mis quarterly
81
Electronic commerce research
80
International journal of contemporary hospitality management
78
Journal of internet commerce
78
Journal of management : JOM
78
The international journal of human resource management
77
Human relations
76
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
76
Journal of marketing management : MM
75
European management journal
74
Journal of knowledge management
74
Journal of management & organization : JMO
74
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ECONIS (ZBW)
86
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1
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
4
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
5
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Saved in:
6
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
7
Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
8
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
9
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung
;
Im, Subin
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Saved in:
10
The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya
;
Septianto, Felix
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306
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