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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah; Sudarshan, Sabitha; Sussman, Kristen L.; … - In: International journal of advertising : the review of … 41 (2022) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes; Schouten, Alexander P.; Croes, Emmelyn A. J. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
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How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye; Choi, Yung Kyun; Lee, Sungmi - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
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The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung; Im, Subin - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
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The benefits and pitfalls of humblebragging in social media advertising : the moderating role of the celebrity versus influencer
Paramita, Widya; Septianto, Felix - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1294-1319
Persistent link: https://www.econbiz.de/10012802306