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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
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Consumer behaviour
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Taylor, Charles Raymond
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
2,147
Journal of retailing and consumer services
1,990
NBER working paper series
801
International journal of hospitality management
790
International journal of consumer studies
775
Psychology & marketing
735
Working paper / National Bureau of Economic Research, Inc.
659
NBER Working Paper
613
Journal of consumer research : JCR ; an interdisciplinary bimonthly
607
Management science : journal of the Institute for Operations Research and the Management Sciences
580
European Journal of Marketing
504
Journal of advertising research
486
European journal of operational research : EJOR
482
Journal of Consumer Marketing
472
SpringerLink / Bücher
457
Journal of marketing research : JMR
422
European journal of marketing : EJM
421
The journal of product & brand management
419
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
412
Asia Pacific journal of marketing and logistics
404
Journal of marketing communications
381
Journal of revenue and pricing management
381
Journal of marketing
367
The journal of brand management : an international journal
363
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
International journal of industrial organization
342
Journal of retailing
339
Journal of international consumer marketing
336
Journal of marketing management : MM
335
Tourism management : research, policies, practice
333
Journal of advertising : official publication of the American Academy of Advertising
332
Marketing letters : a journal of research in marketing
332
Economics letters
331
Journal of travel and tourism marketing
327
International journal of advertising : the quarterly review of marketing communications
321
International journal of production economics
321
Discussion paper / Centre for Economic Policy Research
320
Cogent business & management
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ECONIS (ZBW)
299
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1
Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price
advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
Saved in:
2
Α path to our heart : visual metaphors and “white” space in
advertising
aesthetic pleasure
Margariti, Kostoula
;
Hatzithomas, Leonidas
;
Boutsouki, …
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 731-770
Persistent link: https://www.econbiz.de/10013209399
Saved in:
3
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
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5
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
6
Enduring consumer beliefs about
advertising
and mass media : implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
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7
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
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8
Slow versus fast : how speed-induced construal affects perceptions of
advertising
messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
9
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
10
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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