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~isPartOf:"International journal of advertising : the review of marketing communications"
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Internet marketing
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
706
SpringerLink / Bücher
467
Technological forecasting & social change : an international journal
348
Journal of retailing and consumer services
316
Advances in developing human resources : ADHR
258
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
International journal of internet marketing and advertising : IJIMA
237
Discussion paper series / IZA
233
Industrial marketing management : the international journal for industrial and high-tech firms
219
Springer eBook Collection
203
Information systems research : ISR
202
Management science : journal of the Institute for Operations Research and the Management Sciences
189
NBER working paper series
188
Human resource development international : enhancing performance, learning and integrity
181
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
177
Tourism management : research, policies, practice
174
Working paper / National Bureau of Economic Research, Inc.
164
Journal of management information systems : JMIS
161
International journal of hospitality management
152
Journal of advertising research
151
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
150
Discussion paper / Centre for Economic Policy Research
138
Journal of marketing communications
138
NBER Working Paper
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
134
Psychology & marketing
126
CESifo working papers
124
Discussion papers / CEPR
123
Business horizons
120
Electronic commerce research
118
IZA Discussion Paper
116
Working paper
116
Journal of internet commerce
114
International journal of electronic marketing and retailing : IJEMR
110
International journal of business information systems : IJBIS
106
Research policy : policy, management and economic studies of science, technology and innovation
106
Cogent business & management
103
Human resource development review : HRD review
103
Management information systems : mis quarterly
103
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ECONIS (ZBW)
139
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139
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1
eWOM across channels : comparing the impact of self-enhancement, positivity bias and vengeance on
Facebook
and
Twitter
Vargo, Chris J.
;
Gangadharbatla, Harsha
;
Hopp, Toby
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1153-1172
Persistent link: https://www.econbiz.de/10012200372
Saved in:
2
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
3
Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng
;
Choi, Soyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 824-844
Persistent link: https://www.econbiz.de/10012200331
Saved in:
4
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
5
Are we who we follow? : computationally analyzing human personality and brand following on
Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
6
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official
Twitter
accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
7
Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
Saved in:
8
Electronic word-of-mouth (eWOM) on WeChat : examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers' eWOM
Chu, Shu-Chuan
;
Lien, Che-Hui
;
Cao, Yang
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 26-49
Persistent link: https://www.econbiz.de/10012200197
Saved in:
9
Eat, drink, and create content : a multi-method exploration of visual social media marketing content
Fox, Alexa K.
;
Nakhata, Chinintorn
;
Deitz, George D.
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 450-470
Persistent link: https://www.econbiz.de/10012200271
Saved in:
10
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
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