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~isPartOf:"International journal of advertising : the review of marketing communications"
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International journal of advertising : the review of marketing communications
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of retailing
16
MSI reports : working paper series
14
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing
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Journal of advertising
6
Journal of marketing research : JMR
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Journal of service management
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Management science : journal of the Institute for Operations Research and the Management Sciences
5
Mays Business School Research Paper
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Handbook of marketing strategy
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International journal of advertising : the quarterly review of marketing communications
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Journal of Service Management
4
Journal of advertising : official publication of the American Academy of Advertising
4
Marketing Science
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing management : MM
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Journal of service research : JSR
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Management Science
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Report / Marketing Science Institute
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Review of marketing research
3
Bridging the gap between advertising academia and practice
2
CESifo Working Paper
2
Challenges in an age of dis-engagement
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of media business studies
2
Legends in marketing
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MIT sloan management review
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Retailing in the 21st century : current and future trends
2
The American economic review
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Advances in applied microeconomics : a research annual
1
Advertising in new formats and media : current research and implications for marketers
1
American Economic Review
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ECONIS (ZBW)
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Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
Saved in:
2
How consumers attend to online reviews : an eye-tracking and network analysis approach
Maslowska, Ewa
;
Segijn, Claire M.
;
Vakeel, Khadija Ali
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 282-306
Persistent link: https://www.econbiz.de/10012200482
Saved in:
3
A first step in unraveling synced advertising effectiveness
Segijn, Claire M.
;
Voorveld, Hilde
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 124-143
Persistent link: https://www.econbiz.de/10012498505
Saved in:
4
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators : current issues and a future research agenda
Segijn, Claire M.
;
Strycharz, Joanna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 69-77
Persistent link: https://www.econbiz.de/10014233916
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