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Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan; Dodoo, Naa Amponsah; Wen, Taylor Jing; Ke, Li - In: International journal of advertising : the review of … 41 (2022) 4, pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
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The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon; Lee, Seungae - In: International journal of advertising : the review of … 41 (2022) 2, pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
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Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng; Choi, Soyoung - In: International journal of advertising : the review of … 38 (2019) 6, pp. 824-844
Persistent link: https://www.econbiz.de/10012200331
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah; Sudarshan, Sabitha; Sussman, Kristen L.; … - In: International journal of advertising : the review of … 41 (2022) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
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Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes; Schouten, Alexander P.; Croes, Emmelyn A. J. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177
Persistent link: https://www.econbiz.de/10013167389