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~isPartOf:"International journal of advertising : the review of marketing communications"
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Social Web
86
Social web
86
Internet marketing
64
Online-Marketing
64
Consumer behaviour
46
Konsumentenverhalten
46
Advertising
42
Werbung
42
Advertising effects
35
Werbewirkung
35
Viral marketing
23
Virales Marketing
23
social media
22
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19
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19
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11
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11
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9
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6
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Öffentlichkeitsarbeit
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5
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5
Influencer marketing
5
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5
Marketingmanagement
5
Relationship marketing
5
eWOM
5
influencer marketing
5
persuasion knowledge
5
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4
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4
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4
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4
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Hudders, Liselot
4
Cho, Chang-Hoan
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Choi, Yung Kyun
3
Lou, Chen
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Bigné Alcañiz, J. Enrique
2
De Jans, Steffi
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Dens, Nathalie
2
Janssen, Loes
2
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Ko, Eunju
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Poels, Karolien
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2
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2
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
631
Technological forecasting & social change : an international journal
433
SpringerLink / Bücher
257
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
255
Discussion paper series / IZA
240
Journal of retailing and consumer services
237
Industrial marketing management : the international journal for industrial and high-tech firms
225
IZA Discussion Papers
197
NBER working paper series
194
Working paper / National Bureau of Economic Research, Inc.
177
Springer eBook Collection
174
Information systems research : ISR
172
Tourism management : research, policies, practice
169
Working paper
154
Journal of management information systems : JMIS
151
NBER Working Paper
150
Management science : journal of the Institute for Operations Research and the Management Sciences
149
International journal of internet marketing and advertising : IJIMA
146
Discussion paper / Centre for Economic Policy Research
138
Discussion papers / CEPR
126
CESifo working papers
124
Business horizons
118
International journal of hospitality management
115
Research policy : policy, management and economic studies of science, technology and innovation
115
Journal of knowledge management
112
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
110
International journal of business information systems : IJBIS
107
IZA Discussion Paper
104
Journal of economic behavior & organization : JEBO
100
Journal of information & knowledge management : JIKM
100
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
98
Management information systems : mis quarterly
98
Electronic commerce research
93
International journal of networking and virtual organisations : IJNVO
93
Journal of business ethics : JOBE
90
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
88
Physica A: Statistical Mechanics and its Applications
87
Psychology & marketing
87
Cogent business & management
86
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ECONIS (ZBW)
86
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1
Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Wen, Taylor Jing
;
Ke, Li
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 685-702
Persistent link: https://www.econbiz.de/10013209394
Saved in:
2
The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
Saved in:
3
The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites
Zarouali, Brahim
;
Poels, Karolien
;
Walrave, Michel
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 316-335
Persistent link: https://www.econbiz.de/10012200249
Saved in:
4
Social embeddedness of persuasion : effects of cognitive social structures on information credibility assessment and sharing in social media
Son, Tong-yŏng
;
Choi, Soyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 824-844
Persistent link: https://www.econbiz.de/10012200331
Saved in:
5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
6
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
7
Why are consumers following social media influencers on Instagram? : exploration of consumers' motives for following influencers and the role of materialism
Lee, Jung Ah
;
Sudarshan, Sabitha
;
Sussman, Kristen L.
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10013167385
Saved in:
8
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
9
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot
;
De Jans, Steffi
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
Saved in:
10
Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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