Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Freemium Competition Among Ad-...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
208
Werbung
208
Advertising effects
159
Werbewirkung
159
Consumer behaviour
122
Konsumentenverhalten
122
Internet marketing
80
Online-Marketing
80
Social Web
42
Social web
42
Brand management
30
Markenführung
30
advertising
23
Brand image
18
Markenimage
18
Emotion
14
social media
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Psychology of advertising
12
Werbepsychologie
12
Bibliometrics
11
Bibliometrie
11
Gender
11
Geschlecht
11
Personality psychology
11
Persönlichkeitspsychologie
11
persuasion knowledge
11
Humor
9
Luxury goods
9
Luxusgüter
9
Cognition
8
Kognition
8
Public relations
8
Target group
8
Viral marketing
8
Virales Marketing
8
Zielgruppe
8
Öffentlichkeitsarbeit
8
Brand
7
more ...
less ...
Online availability
All
Undetermined
193
Free
17
Type of publication
All
Article
201
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
208
Aufsatz in Zeitschrift
208
Aufsatzsammlung
9
Language
All
English
210
Author
All
Taylor, Charles Raymond
9
Yoon, Sukki
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Eisend, Martin
5
Hayes, Jameson L.
4
Kim, Kacy K.
4
Song, Ji Hee
4
Yoon, Hye Jin
4
Bang, Hye Jin
3
Bergkvist, Lars
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Holiday, Steven
3
Hudders, Liselot
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Poels, Karolien
3
Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Youn, Seounmi
3
Beckert, Johannes
2
Boerman, Sophie C.
2
Boutsouki, Christina
2
De Jans, Steffi
2
Dens, Nathalie
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Gan, Chen
2
Hatzithomas, Leonidas
2
Huh, Jisu
2
Ivanov, Lachezar
2
Janssen, Loes
2
Jun, Jong Woo
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
776
SpringerLink / Bücher
613
Journal of business venturing
594
MPRA Paper
590
Small business economics : an entrepreneurship journal
568
International journal of entrepreneurship and small business
545
CEPR Discussion Papers
539
International entrepreneurship and management journal
477
CESifo Working Paper
470
CESifo working papers
405
Entrepreneurship and regional development : an international journal
357
Technological forecasting & social change : an international journal
351
CESifo Working Paper Series
345
Springer eBook Collection
310
NBER working paper series
293
Entrepreneurship, theory and practice : ET & P
291
Discussion paper series / IZA
290
Small business economics : an international journal
286
Research policy : policy, management and economic studies of science, technology and innovation
256
IZA Discussion Papers
246
Journal of advertising research
238
IZA Discussion Paper
226
Working Paper
226
The journal of technology transfer
224
Industrial marketing management : the international journal for industrial and high-tech firms
213
Management science : journal of the Institute for Operations Research and the Management Sciences
212
Working paper / National Bureau of Economic Research, Inc.
206
Working paper
205
Europäische Hochschulschriften / 5
204
ZEW Discussion Papers
203
Technovation : the international journal of technological innovation, entrepreneurship and technology management
199
NBER Working Paper
197
NBER Working Papers
192
Discussion paper / Tinbergen Institute
191
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
189
International journal of advertising : the quarterly review of marketing communications
186
International small business journal : researching entrepreneurship
186
Entrepreneurship research journal : ERJ
181
Journal of international entrepreneurship
176
more ...
less ...
Source
All
ECONIS (ZBW)
210
Showing
1
-
10
of
210
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
2
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
3
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
4
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
5
Overlay ads in humorous online videos : it's a matter of timing
Vermeulen, Ivar
;
Droog, Ellen
;
Burgers, Christian
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1046-1066
Persistent link: https://www.econbiz.de/10012200366
Saved in:
6
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in
advertising
?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
7
A macro-level assessment of introducing children food
advertising
restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
8
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
9
Virtual reality
advertising
with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
10
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
