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The effect of price fluency and duration framing in price advertisements
Park, Kikyoung; Ryu, Gangseog - In: International journal of advertising : the review of … 38 (2019) 4, pp. 511-527
Persistent link: https://www.econbiz.de/10012200286
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Communicating the fair trade message : the roles of reputation and fit
Bartels, Jos; Reinders, Machiel J.; Broersen, Chrissie; … - In: International journal of advertising : the review of … 39 (2020) 4, pp. 523-547
Persistent link: https://www.econbiz.de/10012260232
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Grotesque imagery enhances the persuasiveness of luxury brand advertising
An, Donghwy; Lee, Chulsung; Kim, Janghyun; Youn, Nara - In: International journal of advertising : the review of … 39 (2020) 6, pp. 783-801
Persistent link: https://www.econbiz.de/10012260276
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Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Sung, Yoon Hi; Lim, Rachel Esther; Lee, Wei-Na - In: International journal of advertising : the review of … 41 (2022) 2, pp. 284-308
Persistent link: https://www.econbiz.de/10013207336
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Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran; Munichor, Nira - In: International journal of advertising : the review of … 42 (2023) 4, pp. 682-712
Persistent link: https://www.econbiz.de/10014296405