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~isPartOf:"International journal of advertising : the review of marketing communications"
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Consumer behaviour
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
1,585
Journal of retailing and consumer services
1,015
SpringerLink / Bücher
773
The journal of brand management : an international journal
584
Industrial marketing management : the international journal for industrial and high-tech firms
552
International journal of hospitality management
450
The journal of product & brand management
417
Technological forecasting & social change : an international journal
312
Psychology & marketing
294
Journal of strategic marketing
283
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
282
Tourism management : research, policies, practice
278
Journal of fashion marketing and management
265
Journal of the Academy of Marketing Science
263
The journal of services marketing
262
International journal of internet marketing and advertising : IJIMA
261
The service industries journal
251
Springer eBook Collection
249
Journal of marketing
245
Journal of marketing management : MM
244
The journal of business & industrial marketing
241
Journal of travel and tourism marketing
240
European journal of marketing : EJM
237
Asia Pacific journal of marketing and logistics
235
Journal of marketing communications
232
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
223
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Cogent business & management
215
International journal of contemporary hospitality management
209
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
209
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
206
Marketing intelligence & planning
205
Information systems research : ISR
200
Journal of advertising research
197
Journal of hospitality marketing & management
190
Business horizons
183
Journal of retailing
179
International journal of electronic customer relationship management : IJECRM
167
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
165
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ECONIS (ZBW)
182
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1
CEOs' self-disclosure on
Instagram
and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
Saved in:
2
Effect of brand prominence on
fashion
advertising images on
Instagram
: a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Outdoor-sports brands'
Instagram
strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
4
Something social, something entertaining? : how digital content marketing augments consumer experience and brand loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
Saved in:
5
All we have is words : applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
Panigyrakis, George
;
Panopoulos, Anastasios
;
Koronaki, …
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 699-718
Persistent link: https://www.econbiz.de/10012260253
Saved in:
6
Disclosing sponsored
Instagram
posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
8
Sustainable
fashion
social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
9
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
10
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
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