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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
208
Werbung
208
Advertising effects
160
Werbewirkung
160
Consumer behaviour
122
Konsumentenverhalten
122
Internet marketing
80
Online-Marketing
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Social Web
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Social web
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Brand management
30
Markenführung
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advertising
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Brand image
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Markenimage
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Emotion
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social media
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Corporate Social Responsibility
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Psychology of advertising
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Taylor, Charles Raymond
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International journal of advertising : the review of marketing communications
Probleme economice : revistă de studii şi documentare
603
Revista de statistică
492
Journal of business research : JBR
281
Theoretical and applied economics : GAER review
279
Journal of advertising research
258
Amfiteatru economic : an economic and business research periodical
244
International journal of advertising : the quarterly review of marketing communications
193
Journal of advertising : official publication of the American Academy of Advertising
184
Journal of advertising
176
Journal of marketing communications
158
MPRA Paper
145
Revue roumaine des sciences sociales / Série des sciences économiques
142
Creativity and innovation management
131
SpringerLink / Bücher
129
Management science : journal of the Institute for Operations Research and the Management Sciences
105
NBER working paper series
101
Studii şi cercetări economice
101
Acta Universitatis Danubius / Oeconomica
100
Romanian economic and business review
96
Working paper / National Bureau of Economic Research, Inc.
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
Revue roumaine d'histoire
90
Revue roumaine des sciences économiques
89
Journal of promotion management : JPM
88
NBER Working Paper
88
Revue roumaine des sciences sociales / Série des sciences juridiques
86
Journal of marketing
82
Romanian journal of economic forecasting
82
European journal of marketing : EJM
77
Journal of historical research in marketing
75
Economics Papers from University Paris Dauphine
74
Journal of marketing research : JMR
74
European journal of operational research : EJOR
72
Lupta de clasa : organ teoretic şi politic al Comitetului Central al Partidului Muncitoresc Român
72
Revue roumaine de géologie, géophysique et géographie / Série de géographie
72
Marketing Science
70
Annals of Faculty of Economics
69
Journal of retailing and consumer services
69
Calitatea vieţii : revistă de politici sociale
68
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ECONIS (ZBW)
212
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1
Sick of awards : hidden costs of signaling for
advertising
creatives
Meléndez-Rodríguez, Saraí
;
Roca, David
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1295-1314
Persistent link: https://www.econbiz.de/10014450200
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
Message and media : the future of
advertising
research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
4
Female role portrayals in Brazilian
advertising
: are outdated cultural stereotypes preventing change?
Middleton, Karen
;
Turnbull, Sarah
;
Oliveira, Mauro José de
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10012260252
Saved in:
5
Topical
Advertising
in enduring events : the role of timing and
creativity
in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
6
The power of creative
advertising
: creative ads impair recall and attitudes toward other ads
Jin, Hyun Seung
;
Kerr, Gayle
;
Suh, Jaebeom
;
Kim, Hyoje Jay
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1521-1540
Persistent link: https://www.econbiz.de/10013484605
Saved in:
7
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
8
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
9
Gendering conversational humor in
advertising
: an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
10
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
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