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The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
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Agile applications of artificial intelligence to apparel industry
Gonçalves, Rui; Costa, Renato J. Lopes da; Pereira, Leandro - In: International journal of agile systems and management : … 16 (2023) 4, pp. 429-457
Persistent link: https://www.econbiz.de/10014391558
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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Tóth, Zsófia; Thiesbrummel, Christoph; Henneberg, Stephan - In: Journal of business research : JBR 68 (2015) 3, pp. 723-734
Persistent link: https://www.econbiz.de/10010496140
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When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed; Zaefarian, Ghasem; Robson, Matthew J. - In: Journal of business research : JBR 145 (2022), pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
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Social capital creation on professional sharing economy platforms : the problems of rating dependency and the non-transferability of social capital
Tóth, Zsófia; Nemkova, Ekaterina; Hizsák, Gábor; … - In: Journal of business research : JBR 144 (2022), pp. 450-460
Persistent link: https://www.econbiz.de/10013184999
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Relationship learning and international customer involvement in new product design : the moderating roles of customer dependence and cultural distance
Najafi-Tavani, Zhaleh; Mousavi, Sahar; Zaefarian, Ghasem; … - In: Journal of business research : JBR 120 (2020), pp. 42-58
Persistent link: https://www.econbiz.de/10012417088
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The role of visioning in business network strategizing
Abrahamsen, Morten H.; Halinen, Aino; Naudé, Peter - In: Journal of business research : JBR 154 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10013468741
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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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Public sector corporate branding and customer orientation
Whelan, Susan; Davies, Gary; Walsh, Margaret; Bourke, Rita - In: Journal of business research : JBR 63 (2010) 11, pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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Cultural appropriation and the country of origin effect
Suh, Yong Gu; Hur, Jungyun; Davies, Gary - In: Journal of business research : JBR 69 (2016) 8, pp. 2721-2730
Persistent link: https://www.econbiz.de/10011506826