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Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena; Narsingh, Sunita Sandy - In: International journal of bank marketing 40 (2022) 4, pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
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Augmented reality is the new digital banking : AR brand experience impact on brand loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif - In: International journal of bank marketing 42 (2024) 2, pp. 156-182
Persistent link: https://www.econbiz.de/10014521053
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Does brand attachment protect consumer-brand relationships after brand misconduct in retail banking?
Shimul, Anwar Sadat; Faroque, Anisur Rahman; Cheah, Isaac - In: International journal of bank marketing 42 (2024) 2, pp. 183-204
Persistent link: https://www.econbiz.de/10014521071
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How relatedness-supportive CSR enhances brand happiness : a relationship motivation theory perspective
Gilal, Faheem Gul; Gilal, Naeem Gul; Gilal, Rukhsana Gul; … - In: International journal of bank marketing 42 (2024) 2, pp. 226-257
Persistent link: https://www.econbiz.de/10014521085
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Young adults' financial well-being : current insights and future directions
She, Long; Waheed, Hassam; Lim, Weng Marc; E-Vahdati, Sahar - In: International journal of bank marketing 41 (2023) 2, pp. 333-368
Persistent link: https://www.econbiz.de/10014267016
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Understanding financial professionals' perceptions of their clients' financial behaviors
Morris, Tania; Kamano, Lamine; Maillet, Stéphanie - In: International journal of bank marketing 41 (2023) 7, pp. 1585-1610
Persistent link: https://www.econbiz.de/10014470537
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Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah) : the moderating role of Islamic religiosity
Elsotouhy, Mohamed; Mobarak, Abdelkader M. A.; Dakrory, … - In: International journal of bank marketing 41 (2023) 7, pp. 1640-1670
Persistent link: https://www.econbiz.de/10014470724
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Toward an understanding of Pakistani customers' adoption of smart banking services : an extended application of UTAUT2 model with big brother effect and information privacy concern
Hassaan, Muhammad; Li, Gang; Yaseen, Asif - In: International journal of bank marketing 41 (2023) 7, pp. 1715-1742
Persistent link: https://www.econbiz.de/10014470727
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A comparative examination of the motivating factors underpinning consumers' loyalty toward credit card usage in the United States and France
Juusola, Katariina; Boakye, Kwabena G.; Blankson, Charles; … - In: International journal of bank marketing 41 (2023) 7, pp. 1743-1768
Persistent link: https://www.econbiz.de/10014470730
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The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents
Georgiou, Maria; Daskou, Sofia; Anastasiou, Athanasios; … - In: International journal of bank marketing 41 (2023) 7, pp. 1872-1898
Persistent link: https://www.econbiz.de/10014470748