The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents
Year of publication: |
2023
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Authors: | Georgiou, Maria ; Daskou, Sofia ; Anastasiou, Athanasios ; Siakalli, Michailina |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 7, p. 1872-1898
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Subject: | Antecedents of behaviour | Critical switching incidents | Switching behaviour | Switching intention | TPB | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Service quality | Wechselverhalten | Bank |
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