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~isPartOf:"International journal of business and globalisation : IJBG"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Vignali, Gianpaolo
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Ryding, Daniella
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Carey, Robin
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Aggarwal, Arun
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Blazquez Cano, Marta
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International journal of business and globalisation : IJBG
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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International journal of hospitality management
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Journal of electronic commerce research : JECR
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The journal of brand management : an international journal
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Journal of promotion management : JPM
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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The journal of product & brand management
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the cultural diversity of consumers in the global marketplace
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Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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EuroMed journal of business
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European journal of marketing : EJM
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
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International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of arts management
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Fans club
brand
relationship : football passion
Cayolla, Ricardo
;
Loureiro, Sandra Maria Correia
- In:
International journal of business and globalisation : IJBG
12
(
2014
)
1
,
pp. 82-97
Persistent link: https://www.econbiz.de/10010393559
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