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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Features of development of foreign economic activity of the Republic of Kazakhstan in the era of globalisation (on the example of the Almaty Region) and resumption of the Great Sil...
Gussenov, Barkhudar; Abdirassilova, Zaure; … - In: International journal of business and globalisation : IJBG 37 (2024) 4, pp. 555-569
Persistent link: https://www.econbiz.de/10015063993
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Historical developments in paternalistic leadership in China
Sposato, Martin - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 467-477
Persistent link: https://www.econbiz.de/10012505866
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Self-service at UAE petrol forecourts : marketing in unfamiliar terrain?
Madichie, Nnamdi O. - In: International journal of business and globalisation : IJBG 6 (2011) 1, pp. 104-116
Persistent link: https://www.econbiz.de/10008908248
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The mix map modelling approach : research application ; a thought for the service industry
Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010393565
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Moderating role of entrepreneurial marketing in enhancing society through social entrepreneurship : an Indian perspective
Kishor, Jugal - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 450-467
Persistent link: https://www.econbiz.de/10012612722
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The "soft" and "hard" sides of the sharing economy : a discussion of marketing, financial and socio-cultural aspects
Melanthiou, Yioula; Evripidou, Loukia; Epaminonda, … - In: International journal of business and globalisation : IJBG 24 (2020) 3, pp. 330-346
Persistent link: https://www.econbiz.de/10012204676
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Business internet use in small, family owned and managed hotels in Scotland
Fyfe, Jo; Bent, Richard; Seaman, Claire - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 256-274
Persistent link: https://www.econbiz.de/10012168703
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Improving relations between business strategy and marketing tactics
Medarac, Hrvoje; Vignali, Gianpaolo; Vignali, Claudio - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10011616457
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638