The "soft" and "hard" sides of the sharing economy : a discussion of marketing, financial and socio-cultural aspects
Year of publication: |
2020
|
---|---|
Authors: | Melanthiou, Yioula ; Evripidou, Loukia ; Epaminonda, Epaminondas ; Komodromos, Marcos |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 24.2020, 3, p. 330-346
|
Subject: | sharing economy | marketing | socio-cultural | financial | changes | innovation | collaborative consumption | digital revolution |
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