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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Business internet use in small, family owned and managed hotels in Scotland
Fyfe, Jo; Bent, Richard; Seaman, Claire - In: International journal of business and globalisation : IJBG 24 (2020) 2, pp. 256-274
Persistent link: https://www.econbiz.de/10012168703
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Historical developments in paternalistic leadership in China
Sposato, Martin - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 467-477
Persistent link: https://www.econbiz.de/10012505866
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Approaches to microenterprise development : comparison of case studies from Maharashtra
Bharti, Nisha - In: International journal of business and globalisation : IJBG 13 (2014) 4, pp. 519-541
Persistent link: https://www.econbiz.de/10011294403
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Employment generation growth rate in enterprises among Indian states
Shettima, Mohammed Babagana; Banerji, Priyanka - In: International journal of business and globalisation : IJBG 25 (2020) 4, pp. 474-488
Persistent link: https://www.econbiz.de/10012270905
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Sustainability of micro, small and medium enterprise policies in Nigeria
Shettima, Mohammed Babagana - In: International journal of business and globalisation : IJBG 27 (2021) 4, pp. 478-491
Persistent link: https://www.econbiz.de/10012505876
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Improving relations between business strategy and marketing tactics
Medarac, Hrvoje; Vignali, Gianpaolo; Vignali, Claudio - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10011616457
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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The "soft" and "hard" sides of the sharing economy : a discussion of marketing, financial and socio-cultural aspects
Melanthiou, Yioula; Evripidou, Loukia; Epaminonda, … - In: International journal of business and globalisation : IJBG 24 (2020) 3, pp. 330-346
Persistent link: https://www.econbiz.de/10012204676
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The mix map modelling approach : research application ; a thought for the service industry
Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 75-81
Persistent link: https://www.econbiz.de/10010393565