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Improving relations between business strategy and marketing tactics
Medarac, Hrvoje; Vignali, Gianpaolo; Vignali, Claudio - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10011616457
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A British and Italian case study on management philosophy
Rasicci, Claudia; Vignali, Claudio - In: International journal of business and globalisation : IJBG 3 (2009) 2, pp. 214-235
Persistent link: https://www.econbiz.de/10003836425
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Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer
Vignali, Claudio; Vignali, Gianpaolo; Vignali Ryding, … - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10009553108
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Customer perceived value and differences between customer's and firm's perception
Pandza, Irena; Vignali, Claudio - In: International journal of business and globalisation : IJBG 5 (2010) 4, pp. 436-450
Persistent link: https://www.econbiz.de/10008798323
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Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio; Rasicci, Claudia - In: International journal of business and globalisation : IJBG 2 (2008) 3, pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
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Target costing in a developing economy: Croatia's case
Devigili, Luca; Vignali, Claudio; Kopun, Dubravka - In: International journal of business and globalisation : IJBG 2 (2008) 4, pp. 453-467
Persistent link: https://www.econbiz.de/10003764675
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Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer
Vignali, Claudio; Vignali, Gianpaolo; Vignali Ryding, … - In: International journal of business and globalisation : IJBG 8 (2012) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10010004642
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Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio; Rasicci, Claudia - In: International journal of business and globalisation : IJBG 2 (2008) 3, pp. 310-329
Persistent link: https://www.econbiz.de/10009883217
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Target costing in a developing economy: Croatia's case
Devigili, Luca; Vignali, Claudio; Kopun, Dubravka - In: International journal of business and globalisation : IJBG 2 (2008) 4, pp. 453-467
Persistent link: https://www.econbiz.de/10009883226
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A British and Italian case study on management philosophy
Rasicci, Claudia; Vignali, Claudio - In: International journal of business and globalisation : IJBG 3 (2009) 2, pp. 214-235
Persistent link: https://www.econbiz.de/10009883239