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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
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Effects of critical brand elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
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Effect on stakeholders' perception of CSR : analysis of information dynamics through social media
López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43
Persistent link: https://www.econbiz.de/10011518441
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Editorial: corporate social responsibility and brand building
Rajagopal - In: International journal of business competition and … 6 (2018) 3, pp. 159-160
Persistent link: https://www.econbiz.de/10012038862
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Impact of customer-centric technologies on retail banking
Rajagopal; Rajagopal, Ananya - In: International journal of business competition and … 1 (2010) 2, pp. 147-161
Persistent link: https://www.econbiz.de/10009727493
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Market analysis of growing competition in pharmaceutical industry
Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10009727501
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Editorial: Empowering consumers in strategic marketing decisions
Rajagopal - In: International journal of business competition and … 3 (2013) 2, pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
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Editorial: market competition and technology effects on consumerism and marketing research
Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155
Persistent link: https://www.econbiz.de/10011687351