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Exploring impact of selected marketing strategies on the consumer lens
Almugari, Fatehi; Khaled, Amgad S. D.; Bajaj, Parul; … - In: International journal of business excellence : IJBEX 30 (2023) 2, pp. 160-182
Persistent link: https://www.econbiz.de/10014312854
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Customer switching behaviour in Indian retail banking using logit regression
Mehta, Kiran; Sharma, Renuka; Khanna, Vikas - In: International journal of business excellence : IJBEX 29 (2023) 4, pp. 518-545
Persistent link: https://www.econbiz.de/10014294200
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Development of a multi-item scale for measuring Blue Ocean leadership
Idris, Wael Mohamad Subhi; Al-Galibi, Taher Mohsin Mansoor - In: International journal of business excellence : IJBEX 26 (2022) 4, pp. 498-515
Persistent link: https://www.econbiz.de/10013198335
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Designing and validating customer loyalty construct for the banking sector (evidence from Pakistan)
Saif, Naveed; Khan, Muhammad Tahir; Khan, Irfan Ullah; … - In: International journal of business excellence : IJBEX 28 (2022) 3, pp. 397-418
Persistent link: https://www.econbiz.de/10014234695
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Assessment of transfer of training and organisational commitment scales
Doss, D. Armstrong - In: International journal of business excellence : IJBEX 31 (2023) 2, pp. 177-189
Persistent link: https://www.econbiz.de/10014436356