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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Will the global village fracture into tribes? : recommender systems and their effects on consumer fragmentation
Hosanagar, Kartik; Fleder, Daniel; Lee, Dokyun; Buja, … - In: Management science : journal of the Institute for … 60 (2014) 4, pp. 805-823
Persistent link: https://www.econbiz.de/10010347855
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Examining the impact of ranking on consumer behavior and search engine revenue
Ghose, Anindya; Ipeirotis, Panagiotis G.; Li, Beibei - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1632-1654
Persistent link: https://www.econbiz.de/10010399512
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How targeting affects customer search : a field experiment
Fong, Nathan M. - In: Management science : journal of the Institute for … 63 (2017) 7, pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
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Sequential search with refinement : model and application with click-stream data
Chen, Yuxin; Yao, Song - In: Management science : journal of the Institute for … 63 (2017) 12, pp. 4345-4365
Persistent link: https://www.econbiz.de/10011785271
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Competition between local and electronic markets : how the benefit of buying online depends on where you live
Forman, Christopher; Ghose, Anindya; Goldfarb, Avi - In: Management science : journal of the Institute for … 55 (2009) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10003873628
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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D. - In: International journal of business information systems : … 8 (2011) 3, pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
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Examining the relationship of payment system characteristics and behavioural intention in e-payment adoption : a case of Indonesia
Hidayanto, Achmad Nizar; Hidayat, Luqman Syauqi; … - In: International journal of business information systems : … 19 (2015) 1, pp. 58-86
Persistent link: https://www.econbiz.de/10011326751
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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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Online shopping intermediaries : the strategic design of search environments
Dukes, Anthony; Liu, Lin - In: Management science : journal of the Institute for … 62 (2016) 4, pp. 1064-1077
Persistent link: https://www.econbiz.de/10011460573