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How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method

Rastgar, Abbas Ali; Asgharinajib, Maryam; Alipour, Sima - In: International journal of business information systems : … 42 (2023) 3/4, pp. 331-348

Persistent link: https://www.econbiz.de/10014287192

Influence of human emotion expressed through social networks in viral marketing

Amalanathan, Anthoniraj; Anouncia, S. Margret - In: International journal of business information systems : … 26 (2017) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10011805172

Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies

Nursiam, Suciwati; Handayani, Putu Wuri; Trisnaty, Ida … - In: International journal of business information systems : … 22 (2016) 4, pp. 397-421

Persistent link: https://www.econbiz.de/10011636583

Investigating the role of consumers participation in social media marketing communications and consumer loyalty in the tourism industry

Kushwaha, Bijay Prasad - In: International journal of business information systems : … 46 (2024) 2, pp. 274-287

Persistent link: https://www.econbiz.de/10015061841

Travel recommendation system based on trust using hybrid neuro-fuzzy : a study of potential trust in blog and Facebook

Nurul Akhmal Mohd Zulkefli; Baharum Baharudin - In: International journal of business information systems : … 20 (2015) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10011518845

Role of electronic word of mouth on purchase intention

Aslam, Wajeeha; Farhat, Kashif; Arif, Imtiaz - In: International journal of business information systems : … 30 (2019) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10012059446

Social media marketing impact on the purchase intention of millennials

Pandey, Ashutosh; Sahu, Rajendra; Dash, Manoj Kumar - In: International journal of business information systems : … 28 (2018) 2, pp. 147-162

Persistent link: https://www.econbiz.de/10011882760

The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study

Al-Dwairi, Radwan Moh'd; Harb, Yousra; Shehabat, Issa - In: International journal of business information systems : … 33 (2020) 4, pp. 488-504

Persistent link: https://www.econbiz.de/10012199474

Identifying specific interest areas of Twitter users tweeting about cryptocurrencies

Sayin, Samet; Nasir, V. Aslihan; Durahim, Ahmet Onur - In: International journal of business information systems : … 42 (2023) 2, pp. 289-302

Social networking sites (SNSs) are web-based online platforms on which users can express their opinions, ideas, lifestyles, share messages and news and communicate with other users. There is limited research conducted on identifying and investigating the interest areas of cryptocurrency users by...

Persistent link: https://www.econbiz.de/10014286410

Understanding "likers" on facebook : differences between customer and non-customer situations

Bunker, Matthew P.; Rajendran, K. N.; Corbin, Steven B.; … - In: International journal of business information systems : … 12 (2013) 2, pp. 163-176

Persistent link: https://www.econbiz.de/10009721996

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