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~isPartOf:"International journal of business innovation and research : IJBIR"
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International journal of business innovation and research : IJBIR
Journal of business research : JBR
30
International journal of hospitality management
17
International journal of internet marketing and advertising : IJIMA
12
Journal of retailing and consumer services
11
Journal of management information systems : JMIS
9
European Journal of Marketing
8
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
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Journal of marketing communications
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Psychology & marketing
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International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
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Journal of Hospitality and Tourism Technology
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Tourism management : research, policies, practice
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International journal of consumer studies
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Technological forecasting & social change : an international journal
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Tourism management perspectives : TMP
5
Electronic commerce research
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business information systems : IJBIS
4
Journal of consumer marketing
4
Journal of international consumer marketing
4
Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cogent Business & Management
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Cogent business & management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Journal of Contemporary Hospitality Management
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International Journal of Tourism Cities
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International journal of advertising : the quarterly review of marketing communications
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International journal of arts management
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International journal of contemporary hospitality management
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of customer behaviour
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Journal of hospitality marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Investigating the mediating effect of
eWOM
while exploring a higher education institutions
Kaushal, Deepak
;
Anuj
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10013253170
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2
The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth
Meyliana
;
Hidayanto, Achmad Nizar
;
Sablan, Bruno
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 176-197
Persistent link: https://www.econbiz.de/10012175517
Saved in:
3
Electronic word-of-mouth model on customers' online purchase intention with multi-group approach digital services
Sahira, Dharma Nur
;
Kristaung, Robert
;
Talib, Faizah …
- In:
International journal of business innovation and …
30
(
2023
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10014293907
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