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~isPartOf:"International journal of business performance management"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Kundenzufriedenheit
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
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Social Web
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Social web
1
Viral marketing
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Virales Marketing
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brand community
1
brand knowledge
1
brand loyaly
1
brand relationship quality
1
engagement
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identification
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participation
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satisfaction
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word-of-mouth
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Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Boxer, Israel
1
Carey, Robin
1
Dziewanowska, Katarzyna
1
Grzybowska-Brezezńska, Mariola
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Iijima, Maskai
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Kacprzak, Agnieszka
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Kar, Ashutosh
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Kaufmann, Hans Rüdiger
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Kundu, Sudip
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Malliari, Lila
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Menahem, Hanna Oirik
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Mitsuyama, Hiro
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Petljak, Kristina
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Pires, Ana Regina
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Rekettye, Gabor
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Rudawska, Edyta
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Rudzewicz, Adam
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Ryding, Daniella
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Sirkeci, Ibrahim
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Stulec, Ivana
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Uchimoto, Yukio
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International journal of business performance management
Journal of retailing and consumer services
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
6
International journal of hospitality management
4
Journal of electronic commerce research : JECR
4
The journal of brand management : an international journal
4
Journal of marketing communications
3
Journal of promotion management : JPM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
The journal of product & brand management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
Electronic commerce research
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
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Creating value for customers through engagement and participation in
brand
communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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