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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Coker, Kesha K."
~source:"econis"
~subject:"Social web"
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THE SElKATSUSHA AND THE FIGHT...
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International journal of consumer studies
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
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The role of disclosure of social shopping rewards in social buzz
Coker, Kesha K.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011639164
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