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~isPartOf:"International journal of consumer studies"
~person:"Abraham, Mathew"
~person:"Amorim, Inês Pessoa de"
~subject:"Social web"
~subject:"Virtuelle Realität"
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THE SElKATSUSHA AND THE FIGHT...
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Abraham, Mathew
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How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de
;
Guerreiro, João Pedro Silva …
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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2
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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