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~isPartOf:"International journal of consumer studies"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
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Customer satisfaction
Markenartikel
Personality psychology
Brand image
49
Markenimage
49
Consumer behaviour
46
Konsumentenverhalten
46
Brand management
40
Markenführung
40
Brand
24
Bibliometrics
7
Bibliometrie
7
Beziehungsmarketing
6
Relationship marketing
6
Confidence
5
Internet marketing
5
Online-Marketing
5
Persönlichkeitspsychologie
5
Social Web
5
Social web
5
Vertrauen
5
brand personality
5
Advertising
4
Advertising effects
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Luxury goods
4
Luxusgüter
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Werbung
4
brand equity
4
Bekleidung
3
Bekleidungsindustrie
3
Brand loyalty
3
Children
3
Clothing
3
Clothing industry
3
Designation of origin
3
Emotion
3
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Article
28
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Aufsatz in Zeitschrift
Festschrift
Article in journal
28
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English
28
Author
All
Abraham, Mathew
1
Antonides, Gerrit
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Bae, Hyeyoon
1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Chakrabarti, Somnath
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
George, Ajimon
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gong, Zhenxing
1
Gürhan-Canli, Zeynep
1
Hemsley-Brown, Jane
1
Hustvedt, Gwendolyn
1
Iqbal, Muazma
1
Ishaq, Muhammad Ishtiaq
1
Jo, Sang Hyun
1
Joseph, Ajay
1
Joseph, Eric Thomas
1
Joubert, Johan P. R.
1
Khan, Mumtaz Muhammad
1
Kolańska-Stronka, Magdalena
1
Kolbe, Diana
1
Konuk, Faruk Anıl
1
Krasa, Paweł
1
Lee, Seung-hee
1
Li, Ruiqin
1
Lin, Jing
1
Liu, Bo
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
232
The journal of brand management : an international journal
187
The journal of product & brand management
166
Journal of retailing and consumer services
114
European journal of marketing : EJM
51
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
49
International journal of hospitality management
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of strategic marketing
37
Marketing intelligence & planning
36
The journal of consumer marketing
32
Journal of marketing communications
31
Marketing letters : a journal of research in marketing
30
Journal of international consumer marketing
28
International marketing review
26
Journal of travel and tourism marketing
26
Cogent business & management
25
European journal of marketing
25
Journal of global marketing
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of the Academy of Marketing Science
24
Journal of marketing
23
Journal of fashion marketing and management
22
Journal of hospitality marketing & management
22
Journal of promotion management : innovations in planning and applied research
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of marketing management : MM
21
International journal of market research : JMRS ; the journal of the Market Research Society
20
Journal of promotion management : JPM
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of international marketing
18
The IUP journal of brand management : IJBRM
18
International journal of contemporary hospitality management
17
Journal of Islamic marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
Global business review
16
International journal of advertising : the quarterly review of marketing communications
16
International journal of internet marketing and advertising : IJIMA
16
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ECONIS (ZBW)
28
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1
Effects of social responsibility labelling and brand on willingness to pay for apparel
Hustvedt, Gwendolyn
;
Bernard, John C.
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 619-626
Persistent link: https://www.econbiz.de/10008736809
Saved in:
2
Consumers' preferences for private and national brand food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
3
What's in a name? : the effect of a brand name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
;
Poalses, Jacolize
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Saved in:
4
Antecedents of green behavioral intentions : a cross-country study of Turkey, Finland and Pakistan
Konuk, Faruk Anıl
;
Ur Rahman, Saleem
;
Salo, Jari
- In:
International journal of consumer studies
39
(
2015
)
6
,
pp. 586-596
Persistent link: https://www.econbiz.de/10011418906
Saved in:
5
Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Workman, Jane E.
;
Lee, Seung-hee
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Saved in:
6
Effects of co-creation claim on consumer brand perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
7
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
8
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
9
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
10
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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