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Brand communities : a literature review and future research agendas using TCCM approach
Bhattacharjee, Debashree Roy; Pradhan, Debasis; Swani, Kunal - In: International journal of consumer studies 46 (2022) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10012807974
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Sharing brands on social media : the roles of behavioural commitment and modality in identity shift
Johnson, Benjamin K.; Rosenbaum, Judith E. - In: International journal of consumer studies 47 (2023) 3, pp. 995-1010
Persistent link: https://www.econbiz.de/10014250671
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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Brand trust and engagement in social commerce
George, Ajimon; Joseph, Ajay; Abraham, Mathew; Joseph, … - In: International journal of consumer studies 47 (2023) 5, pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
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The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing; Long, Chengzhi; Liu, Bo - In: International journal of consumer studies 48 (2024) 2, pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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A cross-national validation of a new retail customer equity model
Yoon, Sungjoon; Oh, Jong-Chul - In: International journal of consumer studies 40 (2016) 6, pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
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Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal - In: International journal of consumer studies 48 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj; Mehrolia, Sangeeta; Paul, Justin - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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Leveraging consumer personality and social media marketing to improve a brand's social media equity
Mathur, Manisha; Lawrence, Danae; Chakravarty, Anindita - In: International journal of consumer studies 47 (2023) 3, pp. 1076-1094
Persistent link: https://www.econbiz.de/10014250698