Narrow search
Showing 1 - 10 of 773
Cover Image
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Cover Image
Vulnerable odler consumers : new persuasion knowledge achievement measure
Balázs, Katalin; Bene, Ágnes; Hidegkuti, István - In: International journal of consumer studies 41 (2017) 6, pp. 706-713
Persistent link: https://www.econbiz.de/10011823471
Cover Image
An examination of the effects of partitioned country of origin on consumer product quality perceptions
Chowdhury, Humayun K.; Ahmed, Jashim U. - In: International journal of consumer studies 33 (2009) 4, pp. 496-502
Persistent link: https://www.econbiz.de/10003865231
Cover Image
Voluntary simplicity : an exploration through text analysis
Demirel, Apollo - In: International journal of consumer studies 46 (2022) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10012807982
Cover Image
The interplay of app characteristics and smartphone addiction in mobile shopping behaviour
Prodanova, Jana; Chopdar, Prasanta Kr. - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465717
Cover Image
Consumer financial information processing : an integrated approach to examine individual differences
Fan, Lu - In: International journal of consumer studies 47 (2023) 2, pp. 703-722
Persistent link: https://www.econbiz.de/10014250609
Cover Image
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale - In: International journal of consumer studies 47 (2023) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
Cover Image
Think eco, be eco? : the tension between attitudes and behaviours of millennial fashion consumers
Cairns, Hannah May; Ritch, Elaine L.; Bereziat, Claire - In: International journal of consumer studies 46 (2022) 4, pp. 1262-1277
Persistent link: https://www.econbiz.de/10013328270
Cover Image
What's going on in my mind? : the effects of cognitive differences on buying impulsiveness, cognitive dissonance, and price consciousness
Özyörük, Hüseyin Erbil - In: International journal of consumer studies 46 (2022) 3, pp. 889-906
Persistent link: https://www.econbiz.de/10013177020
Cover Image
Conceptualizing and measuring consumer social responsibility : a neglected aspect of consumer research
Quazi, Ali; Azlan Amran; Mehran Nejati - In: International journal of consumer studies 40 (2016) 1, pp. 48-56
Persistent link: https://www.econbiz.de/10011537897