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International journal of consumer studies
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Challenges and opportunities of brand corporate social responsibility classification : a review, new conceptualization and future research agenda
Prasad, Ashok A.
;
Kumar, Ravi Shekhar
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2071-2103
Persistent link: https://www.econbiz.de/10013412110
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Public service announcements : a literature review and way forward
Sivakumaran, Bharadhwaj
;
Harindranath, R. M.
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2451-2478
Persistent link: https://www.econbiz.de/10014427320
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