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Consumer behaviour
771
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771
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64
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63
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Jacobs, Bertha
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Laamanen, Mikko
3
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International Consumer Sciences Research Conference <5, 2011, Bonn>
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International journal of consumer studies
Journal of business research : JBR
3,113
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Technological forecasting & social change : an international journal
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Journal of economic behavior & organization : JEBO
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
787
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1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
The role of nostalgic
brand
positioning in capturing
brand
equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
3
The relationship between electronic word of mouth and
brand
: a systematic review and future research agenda
Maru, Chahat
;
Tata, Sai Vijay
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014465990
Saved in:
4
Effects of co-creation claim on consumer
brand
perceptions and behavioural intentions
Van Dijk, Joyce
;
Antonides, Gerrit
;
Schillewaert, Niels
- In:
International journal of consumer studies
38
(
2014
)
1
,
pp. 110-118
Persistent link: https://www.econbiz.de/10010242777
Saved in:
5
Consumers' preferences for private and national
brand
food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
6
What's in a name? : the effect of a
brand
name on consumers' evaluation of fresh milk
Joubert, Johan P. R.
;
Poalses, Jacolize
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 425-431
Persistent link: https://www.econbiz.de/10009573848
Saved in:
7
Relationships among consumer vanity, gender,
brand
sensitivity,
brand
consciousness and private self-consciousness
Workman, Jane E.
;
Lee, Seung-hee
- In:
International journal of consumer studies
37
(
2013
)
2
,
pp. 206-213
Persistent link: https://www.econbiz.de/10009723223
Saved in:
8
Willingness to purchase counterfeit luxury brands : a cross-cultural comparison
Tunçel, Niray
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 494-514
Persistent link: https://www.econbiz.de/10013162277
Saved in:
9
The development of
brand
awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
10
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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