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Effects of green brand on green purchase intention
Huang, Yi-chun; Yang, Minli; Wang, Yu-chun - In: Marketing intelligence & planning 32 (2014) 3, pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
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Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling; Lobo, Antonio; Leckie, Civilai - In: Marketing intelligence & planning 35 (2017) 3, pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
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Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery : a mediation approach
Chen, Xiaohua; Lee, Timothy J. - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4080-4102
Persistent link: https://www.econbiz.de/10013413318
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Linking environmental knowledge, environmental responsibility, altruism, and intention toward green hotels through ecocentric and anthropocentric attitudes
Ataul Karim Patwary; Mostafa Rasoolimanesh, S.; Md … - In: International journal of contemporary hospitality management 34 (2022) 12, pp. 4653-4673
Persistent link: https://www.econbiz.de/10013455348
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Personal and social norms in responsible computer acquisition
Yeow, Paul H. P.; Yee Leng Lee; Yee Yen Yuen - In: Marketing intelligence & planning 40 (2022) 7, pp. 884-897
Persistent link: https://www.econbiz.de/10013393585