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~isPartOf:"International journal of economics and financial issues : IJEFI"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing theory"
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
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Specific features and problems of development of the modern Siberian cities' regional art market : case study of Krasnoyarsk City
Nemaeva, Natalia O.
;
Obmorokova, Anastasia M.
; …
- In:
International journal of economics and financial issues …
6
(
2016
)
5
,
pp. 116-121
Persistent link: https://www.econbiz.de/10011782160
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2
"
Marketing
earthquakes" : a process of brand and market evolution by punctuated equilibrium
Hamlin, Robert P.
;
Bishop, David
;
Mather, Damien W.
- In:
Marketing theory
15
(
2015
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10011491378
Saved in:
3
The tactical use of mobile
marketing
: how adolescents' social networking can best shape brand extensions
Okazaki, Shintaro
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 12-26
Persistent link: https://www.econbiz.de/10003833726
Saved in:
4
The march of mobile
marketing
: new chances for consumer companies, new opportunities for mobile operators
Friedrich, Roman
;
Gröne, Florian
;
Hölbing, Klaus
; …
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 54-61
Persistent link: https://www.econbiz.de/10003833735
Saved in:
5
How Intensity of cause-related
marketing
guilt appeals influences consumers : the roles of company motive and consumer identification with the brand
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 148-162
Persistent link: https://www.econbiz.de/10012293505
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