tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …

, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality …

Perspektive des Anbieters werden diese zum Marketing-Instrument. Dabei beeinflusst die Qualität der Angebotssituation die …

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and … from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used …

business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …

-- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health …This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the … Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides …