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~isPartOf:"International journal of electronic commerce : IJEC"
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International journal of electronic commerce : IJEC
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
37
Journal of business research : JBR
28
International journal of advertising : the quarterly review of marketing communications
21
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
Journal of marketing communications
12
Journal of Business Research
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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Journal of advertising : official publication of the American Academy of Advertising
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International Marketing Review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Young Consumers
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of electronic commerce research : JECR
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Psychology & marketing
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of Consumer Research
3
Journal of advertising research
3
Journal of business ethics : JOBE
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Journal of service management
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Marketing letters : a journal of research in marketing
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Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
The journal of brand management : an international journal
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Vlerick Leuven Gent Management School Working Paper Series
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Young consumers : insight and ideas for responsible marketers
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Advertising in new formats and media : current research and implications for marketers
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Applied economics
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Breaking new ground in theory and practice
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Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
2
Balance and Sequence in Online Reviews: The Wrap Effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
De Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10010060816
Saved in:
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