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Increasing the attractiveness of mass customization : the role of complementary on-line services and range of options
Dellaert, Benedict G. C.; Dabholkar, Pratibha A. - In: International journal of electronic commerce : IJEC 13 (2008/09) 3, pp. 43-70
Persistent link: https://www.econbiz.de/10003838274
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Increasing the Attractiveness of Mass Customization: The Role of Complementary On-line Services and Range of Options
Dellaert, Benedict; Dabholkar, Pratibha - In: International journal of electronic commerce : IJEC 13 (2009) 3, pp. 43-70
Persistent link: https://www.econbiz.de/10008229793