Increasing the attractiveness of mass customization : the role of complementary on-line services and range of options
Year of publication: |
2009
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Authors: | Dellaert, Benedict G. C. ; Dabholkar, Pratibha A. |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 13.2008/09, 3, p. 43-70
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Subject: | Mass Customization | Mass customization | Website | Online-Handel | Online retailing | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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